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Rural Marketing [Pradeep Kashyap] on *FREE* shipping on qualifying offers. Brand New. Pradeep kashyap, Founder MART, is known as the father of rural marketing in India. He has been Marketing Advisor to Ministry of Rural Development and has. The Rural Marketing Book has 7 ratings and 0 reviews.

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Companies should have a business mind with a social heart.

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Pearson Education India; 3rd edition March 1, Language: For example, Mangalore has become a hub for training for Infosys, so people have lots of money to spend because their cost of living is lower than those living in metro cities. Your recently viewed items and featured recommendations. Lists with This Book. Habit is what keeps you going.

Pradeep Kashyap | About Us

Marketing your books seems complicated. Read, highlight, and take notes, across web, tablet, and rurall. Ioan-Alexandru marked it as to-read Apr 08, He co-created Project Shakti with Hindustan Unilever to appoint 46, poor women from micro finance groups as company dealers and has pioneered another low cost, last mile rural distribution model by appointing village entrepreneurs kxshyap bicycles for many FMCG and durable companies.


The Rural Marketing Book: Rao marked it as to-read Apr 28, The first edition of Rural Marketing was published in —a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. Want to become a more confident writer?

The Rural Marketing Book: Text & Practice

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Rural Marketing: 2nd Edition – Pradeep Kashyap – Google Books

The Rural Marketing Bo If they do, they will have a far superior strategy. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today’s readers.

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